Hermosa Beach Fiesta 2024 Schedule. The festival's beach concert sponsored by kona brewing and chevron begins at 3pm on the beach. Parking shuttles drop on pacific coast highway and down at the makers mercado on 10th and hermosa avenue.
Location, dates, schedule, events and activities, official references, and more. We’ve been producing fiesta for 51 years and it’s a treasured biannual event happening both memorial day and labor day weekends.